The founder of Redify is Victor Okoh, a research scientist and professor who spent 15 years studying the link between estrogenic chemicals and breast cancer.
When his twin daughters were seven years old, they were diagnosed with precocious puberty, a risk factor for breast cancer. Victor later found out that the same chemicals used to induce tumors in mice were also used to formulate products intended for children, and these chemicals may have contributed to his twins’ precocious puberty at just 7 years old.
This led him and his wife, Stella, to become avid readers of ingredient labels. However, Googling ingredients before purchase proved impractical. Thus, they created Redify, an app that helps avoid products with toxic ingredients and empowers users to advocate for safer products.
