Would you volunteer your health and that of your loved ones (especially your children) to be experimental subjects for your favorite brand? Most consumers would not respond to this question with a mere NO, but an affirmative HELL NO. But the truth of the matter is, if you consume formulated packaged goods, you are an unwitting HUMAN GUINEA PIG.
When you purchase your favorite brand (think of your personal care products, packaged foods, household goods, etc.), you assume that your government (the FDA) have ensured that every chemical ingredient in its formulation have been tested for health safety, but your assumption would be wrong. With very few exceptions, the FDA does not mandate that chemical ingredients used in consumer product be proven to be safe before it is sold, but rather, to be “Generally Recognized As Safe (GRAS)”. What this means is that expensive laboratory experiments needed to determine safety of product is differed to less expensive and compliant subjects, the consumer. Therefore, when you consume these products, brand manufacturers are on the lookout for safety complaints from enough users before they decide to do something, if anything at all (talc powder is still on shelves today despite J&J own data linking it with health risk).
This is not a trivial point. Lead, mercury, Vinyl chloride, Chloroform, Methylene chloride, triclosan etc., were once considered GRAS, till causal harm to health (including cancers, birth defects, endocrine disruption, neurotoxicity, respiratory distress, etc.) were linked to their exposure, compelling the FDA to ban them. Of the over 1000 chemical ingredient determined to pose health risk today, the FDA have only banned 11 (by comparison the EU have banned over 1300). This implies that US consumers (especially children) are the guinea pigs for these untested chemical ingredients, and most health issues that arise later in life are never linked to prolonged usage of these products.
Now, the central question from the consumer’s perspective is, how can shoppers avoid brands with questionable chemical ingredients, and what are the cleaner alternatives?
Redify app is how. You just scan barcodes and know instantly if the product contains toxic ingredients, and their cleaner alternative.